Where Singaporeans discover, research, and decide what's actually worth buying — tech, fashion, home, wellness, and every lifestyle choice that matters.
Glitz.sg is where Singaporeans go when they want to know what's actually worth buying — across tech, fashion, home, fitness, mum and baby, jewellery, food, and travel. Editorially driven, independently verified, permanently indexed on Google.
Over 5 minutes per session across 8 pages. That's the attention span of a buyer, not a scroller. When your product is on Glitz, readers stay long enough to decide.
What this means for your brand: When a Singaporean shopper encounters your product on Glitz, they spend over 5 minutes with it — reading, comparing, deciding. Glitz content is permanently indexed on Google and structured to appear in AI answers, so your brand gets found long after the campaign window closes.
Tech, gadgets, home and living, fitness gear, fashion, family essentials — our reader researches hard and buys considered. SGD 5,000–20,000 household income. Aged 25–44. Singapore-based and Singapore-focused.
Glitz covers the eight highest-spend lifestyle categories in Singapore advertising — from tech and gadgets to mum, baby and family. Each has dedicated editorial, Glitz Score reviews, and year-round commercial placement opportunities.
Singaporeans now ask ChatGPT, Gemini, and Perplexity for buying recommendations before they open a browser. Glitz Special Reports are structured to appear in these AI answers — putting your brand in front of buyers at the moment of decision.
Permanent Google indexing: Every Glitz article is indexed within 72 hours and stays live permanently. A brand featured in a 2026 Glitz buying guide will still be found by buyers in 2028 — unlike paid social, which stops the moment you stop spending.
Glitz produces editorial tied to every major Singapore shopping and lifestyle calendar event. Each is a packaged brand placement opportunity — editorial feature plus buy-now CTA plus social and EDM amplification. Seasonal Deal Features are fully integrated into these editorial moments — brands secure placement in the relevant campaign guide and reach readers at the exact moment they are searching to buy.
Seasonal Deal Features are SGD 1,500 per brand per event — and are available as an add-on to any seasonal editorial guide. Brands secured in a Deal Feature appear alongside our editorial picks with a buy-now CTA, reaching Glitz readers at the exact moment of purchase intent. See pricing →
Every Glitz placement is permanently indexed on Google, AEO-structured for AI citation, and amplified across social and EDM. Unlike paid ads, Glitz content keeps working long after the campaign ends.
Your product in a category buying guide — the most trusted format for Singapore buyers researching a purchase. Permanently indexed and AEO-structured.
A standalone editorial feature dedicated to your brand. 800–1,000 words, SEO and AEO optimised, with full white-label rights for your own channels.
A 30–60 second Glitz-produced product video — unboxing, demo, or lifestyle-led verdict. Reels and TikTok ready. Full white-label rights included.
Your brand brought to life in a fully styled editorial feature — from a home or room setting to a lifestyle experience, wellness space, fitness studio, F&B environment, or any branded setting. Open to all lifestyle brands, not just home and appliance categories.
Featured placement in Glitz's seasonal deal editorial guides — 11.11, 12.12, CNY, Mother's Day, Black Friday, and more. Reaches buyers actively searching for the best buys of the season.
The Tried, Tested & Loved™ badge is not included in any package or bundle. It is available only after a product has been reviewed and scored by Glitz editors.
TTL badge is not included in bundles — it remains a standalone add-on available only after editorial review.
| Deliverables | Tier 1 Market Entry |
Tier 2 ⭐ Brand Builder |
Tier 3 Category Owner |
|---|---|---|---|
| Special Reports | 1× | 2× | 3× |
| Short-Form Videos | 1× | 2× | 4× |
| EDM Blasts | 2× | 4× | 6× |
| Social Posts | 4× | 8× | 12× |
| Guaranteed Meta Reach | 400K | 800K | 1.5M |
|
GlitzTTL
TTL Badge Add-On
|
SGD 1,500 optional | SGD 1,500 optional | SGD 1,500 optional |
| À La Carte Value | SGD 8,300 | SGD 16,300 | SGD 26,800 |
| Bundled Investment | SGD 5,200 Save 37% |
SGD 9,600 Save 41% |
SGD 16,000 Save 40% |
All prices SGD · Glitz.sg (Singapore) only · Malaysia rate card available separately on request.
From global tech giants to local lifestyle brands, hospitality groups, and family essentials — Glitz has partnered with over 2,000 brands to reach Singapore's most engaged lifestyle buyers.
Category coverage: Special Reports published across tech and gadgets, kitchen appliances, home living, air purifiers, health and wellness devices, personal care, fashion, footwear, sports and fitness, mum and baby, confinement and healthcare, jewellery, hotels, and staycations — every category where Glitz readers are actively buying.
The question isn't whether they'll buy in your category. It's whether they'll buy yours. Let's make sure they do.
For all proposals and enquiries
hello@mapletreemedia.com
Glitz.sg · Mapletree Media Pte Ltd · Making Brands Digitally Shine Since 2006